New Creative Minnesota Study Shows Big Impact of the Arts on the Range
Contacts: Sheila Smith, 651.251.0868
Executive Director, Minnesota Citizens for the Arts
Sara Ferkul, 218.735.3020
Iron Range Resources and Rehabilitation
SAINT PAUL, MN: Creative Minnesota, Minnesota Citizens for the Arts, Iron Range Resources and Rehabilitation and the Arrowhead Regional Arts Council released a new study today indicating that the arts have a large impact in the Iron Range.
“Nonprofit arts and culture organizations contribute to the vibrancy of Minnesota’s economy and quality of life and make our state a magnet for jobs and businesses. Now we can quantify that for the Range.” said Sheila Smith, Executive Director of Minnesota Citizens for the Arts. “In addition to providing life changing experiences, educational opportunities and accessibility to audiences of all ages in their stages and museums, arts and culture organizations are important employers and economic engines.”
“The Recharge the Range – Creative Communities Committee is excited to partner with Minnesota Citizens for the Arts on the “Iron Range Creative Minnesota Study.” This study reviews and analyze current data and potential future trends on the importance of arts and culture as a growing segment of our region’s economy,” said Mary Finnegan, Deputy Commissioner of Iron Range Resources and Rehabilitation.
As the most comprehensive report ever done of the state’s creative sector, Creative Minnesota fills in the gaps of available information about Minnesota’s cultural field and seeks to improve our understanding of its importance to our quality of life and economy. Creative Minnesota quantifies the impact and needs of Minnesota’s artists and creative workers and nonprofit arts and culture organizations. The Iron Range is one of fifteen local studies being released in January and February. The report includes both new, original research and analysis of data created by others. All Creative Minnesota research is available for free at CreativeMN.org.
IRON RANGE HIGHLIGHTS:
The Iron Range stands out!
ORGANIZATIONS AND AUDIENCES
- Of the 15 geographies studied for this Creative MN series, the Iron Range (excluding Duluth) ranks 4th in population size but 1st in economic impact from audience and organizational spending, and 3rd in attendance.
- A total of $12M in annual economic impact is generated by 57 arts and culture organizations who serve over 135,000 attendees, including nearly 39,000 students. The organizations in the Iron Range also generate $1.2M in state and government revenue.
ARTISTS AND CREATIVE WORKERS*
- The three counties of Itasca, Lake and St. Louis (including Duluth) can celebrate an economic impact of over $14.7 million generated by the spending of over 3,300 artists and creative workers.
- The creative worker spending in these three counties generated Local and State Government revenues of over $1.7M.
*(NOTE: Data for the artists and creative workers section was only available by county and so that section includes Duluth).
“While studies have shown that artists and other creatives have a significant impact within Minnesota as a whole, this study hones in on the ways the Iron Range community is effected every day and how local arts advocates, arts organizations and governments can find new ways to improve our lives with arts and culture,” said Mary McReynolds, Chair of the Recharge the Range Creative Communities Group. “Iron Range artists are indeed a valuable natural resource!”
OTHER LOCAL FINDINGS:
ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS AND THEIR AUDIENCES ON THE IRON RANGE:
- On the Iron Range (excluding Duluth) the study found that the combined economic impact of nonprofit arts organizations, their audiences and artists and creative workers in is $12.3 million annually. This includes:
- $9 million spent by nonprofit arts organizations,
- $3.3 million spent by 136,781 attendees,
- This economic impact represents an infusion of $77.22 (orgs & attendees) per county resident into the local economy from the arts and culture.
IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:
- 57 nonprofit arts and culture organizations in the Iron Range served 136,781 attendees at arts and cultural events in 2014. This number includes 38,898 K-12 students served annually.
NONPROFIT ARTS AND CULTURE
ORGANIZATIONS IN MN
HISTORY & HISTORICAL PRESERVATION
VISUAL ARTS & ARCHITECTURE
MEDIA & COMMUNICATIONS
*OTHER includes science and children’s museums, zoos, and arts and culture programs housed in non-arts nonprofits and local governments.
- The economic impact of just nonprofit arts and culture audiences in this region totaled $3,281,376. This spending at local businesses is above and separate from the cost of the ticket to the event, and includes spending in restaurants, gas stations, and other local businesses by attendees on the way to and on the way home from an event. The average spent by an attendee is $23.99, and is money that would not have been spent in the community unless the event had occurred. Non-locals spend even more, bringing dollars to the community that would otherwise not be there.
- Finally, the economic impact of nonprofit arts and culture organizations in the Iron Range includes $1.2 million in state and local government revenues and supports 362 FTE (Full Time Equivalent) jobs which generate $8.2 million in resident household income annually.
57 Itasca, Lake, & St. Louis County organizations are part of the local study:
Arrowhead Regional Development Commission/History Project
Arts on Superior
Bigfork Improvement Group/History Project
Biwabik Area Civic Association
Borealis Art Guild
City of Ely/History Project
City of Grand Rapids
Commemorative Air Force; Lake Superior Squadron 101
Cook Chamber of Commerce
Crescendo Youth Orchestra
Donald G. Gardner Humanities Trust
Dorothy Molter Foundation and Museum
Edge of the Wilderness Community Center
Ely Area Concert Association
Ely Community Spring Musical
Ely Folk School
Ely Greenstone Public Art
Ely Winter Festival
Ely-Winton Historical Society
Embarrass Music Festival
Friends of B’nai Abraham
Grand Rapids Area Male Chorus
Grand Rapids Arts
Grand Rapids Players, Inc.
Hibbing Public Access Television
Iron Range Historical Society
Itasca Choral Society and Community Chorus
Itasca Community Television, Inc.
Itasca County Historical Society
Itasca County Private Woodland Committee – Arts Programs
Itasca Orchestra and Strings Program
Lake County Historical Society
Lake Superior Community Theatre
Laurentian Arts and Culture Alliance
Leech Lake Band of Ojibwe Ball Club Community Center
MacRostie Art Center
Mesabi Symphony Orchestra
Minnesota Discovery Center
Minnesota State Old Time Fiddle Contest
Northern Community Radio
Northern Lakes Arts Association
Northern Lights Music Festival, Inc.
Northwoods Friends of the Arts
Proctor Area Historical Society
Reif Arts Council/ Center
Sisu Heritage, Inc.
Socially Active Seniors
Tofte Lake Center
Vermilion Community College
Virginia Area Historical Society
Virginia Band Boosters
Virginia Mural Committee
Voices of Reason
Wolf Ridge Environmental Learning Center
LOCAL ARTISTS AND CREATIVE WORKERS IN ITASCA, LAKE AND ST. LOUIS COUNTIES (including Duluth):
- Creative Minnesota 2017 found that there are 3,318 artists and creative workers in Itasca, Lake, & St. Louis Counties. Creative workers are defined as people who make their living wholly, or in part, by working for for-profits, non-profits, or self-employed, in 41 creative occupations.
- These occupations include:
architects, choir directors, curators, librarians, art directors, craft artists, fine artists including painters, sculptors and illustrators, multimedia artists and animators, commercial and industrial designers, fashion, graphic and interior designers, set and exhibition designers, actors, producers and directors, dancers, choreographers, music directors and composers, musicians and singers, editors, writers and authors, sound engineering technicians, photographers, camera operators
- The most common creative worker jobs in the counties are in Photography, Music and Writing.
- The direct spending of artists in their communities, on things such as art supplies and studio rental, of $14.7 million.
- This spending by artists injects $57.20 per county resident into the local economy.
- Unfortunately, the average hourly wage for creative workers in the three counties is $17.52, which is below the average worker wage of $19.46.
- The direct spending of artists and creative workers in their communities generates $1.7 million in state and local government revenues.
OTHER STATEWIDE HIGHLIGHTS:
STATEWIDE ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE SECTOR:
- Statewide, the study found that the combined economic impact of nonprofit arts organizations, their audiences and artists and creative workers is over $2 billion annually. This includes $819 million spent by nonprofit arts organizations, $564 million spent by audiences, and the direct spending of artists in their communities, on things such as art supplies and studio rental, of $644 million.
- Just looking at the economic impact of nonprofit arts and culture organizations, Minnesota has double the arts economy of Wisconsin even though we have nearly the same population, ten and a half times the arts economy of Kansas and twelve and a half times the arts economy of South Dakota.
- Statewide, state and local government revenue from the arts sector exceeded $222 million, including income and sales taxes.
STATEWIDE IMPACT AND DEMOGRAPHICS OF ARTISTS AND CREATIVE WORKERS:
- Creative Minnesota 2017 found that there are over 104,000 artists and creative workers in Minnesota whose spending in the state totals $644 million annually.
- 24 percent of self-identified artists in Minnesota are employed full-time as artists, 42 percent are employed part-time, and the rest, 34 percent, are retired, hobbyists or students.
STRONGEST NEEDS FOR ALL MINNESOTA ARTISTS:
- SPACE TO WORK: Artists desire spaces and tools of their own to do their work – but not in solitude.
- CONNECT: Artists have strong interest in opportunities to form connections and serve communities.
- LEARN: Artists embrace and are seeking more learning experiences, experienced artists would like to pass on their skills, younger artists are looking for mentors.
- EARN: Artists remain ambitious about developing paying audiences and generating income from their work, but their identities as artists and the non-monetary value they derive from their practice are strong regardless of earnings.
- AUDIENCE: Artists desire to reach wider audiences and markets.
STATEWIDE IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:
- 1601 nonprofit arts and culture organizations in Minnesota served 22 million attendees at arts and cultural events in 2014.
- These organizations serve 3.8 million K-12 students, hosting 29,318 school group visits each year. There are approximately 900,000 K-12 students in Minnesota, so on average every student is participating four times a year in arts and culture activities provided by these nonprofits.
- The economic impact of just the participating organizations and their audiences totaled $1.4 billion, an increase of $185 million since our previous study in 2015. This is primarily due to an additional 332 participating organizations, but also includes a 1.5 percent increase in impact by the organizations participating in both studies.
STATEWIDE PUBLIC OPINION POLLING ON THE ARTS:
Minnesotans strongly believe the arts and culture are important to their quality of life, and Minnesotans attend and participate in the arts more than other Americans:
- 73% of Minnesotans, compared to 68% of all Americans, attend arts and culture events
- 63% of Minnesotans, compared to 49% of all Americans, are personally involved in creative activity in their everyday life
- 91% of Minnesotans believe that people who create art are contributing something important to their communities
- 90% of Minnesotans believe that arts & cultural activities help make Minnesota an attractive place to live and work
- 82% of Minnesotans believe it’s important to have the opportunity to express themselves creatively or to experience the creativity of others every day
ABOUT CREATIVE MINNESOTA
Creative Minnesota is a long-term collaborative initiative of statewide arts and culture supporting organizations in partnership with Minnesota Citizens for the Arts (MCA). Creative Minnesota’s first round of studies, released in February 2015, looked at the economic impact of the nonprofit arts and culture organizations in the state’s 11 arts regions and at the state as a whole. The second round in October 2015 looked at the economic impact of nonprofit arts and culture organizations in 17 Minnesota cities and counties. The 2017 study expanded its scope to look at the impact and needs of Minnesota’s artists and creative workers. All Creative Minnesota research is available for free at CREATIVEMN.ORG.
The Creative Minnesota team includes Minnesota Citizens for the Arts, The McKnight Foundation, the Minnesota State Arts Board, the Forum of Regional Arts Councils of Minnesota, Target, Bush Foundation, Mardag Foundation, and Jerome Foundation, with in-kind support from the Minnesota Historical Society and others.
Highlights of Creative Minnesota 2017’s Data Sources:
- “Artists Count” Survey of 2100 Minnesota artists by Creative Minnesota done with 194 organizational partners in 2016.
- “Artists Thrive” Survey of 800 Minnesota artists by the Minnesota State Arts Board in 2015.
- Analysis and Update of economic impact data of 1601 nonprofit arts and culture organizations
ANALYSIS OF OTHER DATA SETS WITH MANY PARTNERS:
- Center for Urban and Regional Affairs (CURA), University of Minnesota analysis and mapping of “Artists and Arts Workers in the United States” from the Quarterly Census of Employment and Wages
- Minnesota Compass analysis of Integrated Public Use Microdata Series from the U.S. Census Bureau, American Community Survey 2010-2014, on arts participation
- Minnesota Center for Survey Research, University of Minnesota, Public Opinion Polling, 2014 and 2015 State Surveys
- Center for the Study of Art and Community, literature review, synthesis and analysis by Bill Cleveland.
- For a full list, download the report at www.creativeMN.org
The Legacy Amendment
The Legacy Amendment was passed by a statewide vote of the people of Minnesota in 2008 to dedicate a portion of the state’s sales tax to create four new funds for 1. land conservation, 2. water conservation, 3. parks and trails, and 4. arts and culture. The legislature appropriates the dollars from the Legacy Arts and Culture Fund to the Minnesota State Arts Board, Regional Arts Councils, Minnesota Historical Society and other entities to provide access to the arts and culture for all Minnesotans.
- Minnesota Citizens for the Arts (MCA) is a statewide arts advocacy organization whose mission is to ensure opportunity for all people to have access to and involvement in the arts. MCA organizes the arts community and lobbies the Minnesota State Legislature and Congress on issues pertaining to the nonprofit arts and conducts original research. MCA works with over 40,000 arts advocates in Minnesota. 651-251-0868, www.artsMN.org @MNCitizen
- The McKnight Foundation: www.mcknight.org
- Target: https://corporate.target.com/corporate-responsibility
- Bush Foundation: www.bushfoundation.org
- Mardag Foundation: http://www.mardag.org/
- Jerome Foundation: http://www.jeromefdn.org/
- The Minnesota State Arts Board: http://www.arts.state.mn.us/
- Forum of Regional Arts Councils of Minnesota: http://www.arts.state.mn.us/racs/forum.htm
- Ideas that Kick: www.ideasthatkick.com
- Americans for the Arts: www.AmericansForTheArts.org
- CURA Center for Urban and Regional Affairs, University of Minnesota: http://www.cura.umn.edu/
- Minnesota Compass: http://www.mncompass.org
- Arrowhead Regional Arts Council: http://aracouncil.org/
- Iron Range Resources & Rehabilitation: https://mn.gov/irrrb/