Contacts: Sheila Smith, 651.251.0868
Executive Director, Minnesota Citizens for the Arts
Deborah Saunders, 651.285.5424
Secretary and Acting Treasurer,
Hasting Prescott Area Arts Council (HPAAC)
New Creative Minnesota Study of Hastings Reveals Large Impact of the Arts on Local Economy
SAINT PAUL, MN: Creative Minnesota, Minnesota Citizens for the Arts and Hastings Prescott Area Arts Council released a new study today indicating that the arts have a large impact on Hastings
“Nonprofit arts and culture organizations contribute to the vibrancy of Minnesota’s economy and quality of life and make our state a magnet for jobs and businesses. Now we can quantify that in Hastings.” said Sheila Smith, Executive Director of Minnesota Citizens for the Arts. “In addition to providing life changing experiences, educational opportunities and accessibility to audiences of all ages in their stages and museums, arts and culture organizations are important employers and economic engines.”
“The Hastings Prescott Area Arts Council (HPAAC) was eager to participate in the Creative Minnesota research project because we want to know whether the arts have made a difference in our community,” said Deborah Saunders, Secretary and Acting Treasurer of HPAAC. “In recent years there has been a resurgence of the arts in Hastings and Prescott. With this report, HPAAC can measure whether this new focus on the arts has improved the lives of our citizens; we can also plan the direction HPAAC will take in the future. The results of this study will reveal the impact of arts and culture in our community and will provide our local leaders with a platform for discussion and planning in the future.”
As the most comprehensive report ever done of the state’s creative sector, Creative Minnesota 2017 fills in the gaps of available information about Minnesota’s cultural field and seeks to improve our understanding of its importance to our quality of life and economy. Creative Minnesota 2017 quantifies the impact and needs of Minnesota’s artists and creative workers and nonprofit arts and culture organizations. The report includes both new, original research and analysis of data created by others.
All Creative Minnesota research is available for free at CreativeMN.org.
THE CITY OF HASTINGS HIGHLIGHTS:
NONPROFIT ARTS AND CULTURE ORGANIZATIONS AND THEIR AUDIENCES:
- Hastings ranks 3rd in population size among the cities studied in this series, but ranks 2nd in economic impact based on spending by nonprofit arts and cultural organizations and their audiences. The total economic impact in Hastings from just the sixteen local nonprofit arts and culture organizations and their audiences is $2.4M annually.
- The nonprofit arts and culture organizations and their audiences spending in the city generates local and state government revenues of $257,750 annually.
ARTISTS AND CREATIVE WORKERS*:
- Dakota and Washington Counties (the City of Hastings resides in both) benefitted from over $42M in economic impact based on the spending of 11,407 artists and creative workers. Creative worker wages are on par with the two-county average worker wage. This artist driven economic impact generates over $5M in local and state government revenues for the two counties.
- Through the work of the Hastings Prescott Area Arts Council, the city achieved a $12M, 37-unit Artspace development on their main downtown street in 2017. This capital investment and its impacts are not reflected in this study because it occurred after the study year, but it portends of an even greater economic impact in the future.
*Note that the study areas in this report for nonprofit arts organizations and audiences (Hastings) and for artists and creative workers (Dakota and Washington Counties) are different.
“In my fifty years of living in Hastings, I reflect on a circle of assets this community had upon my family’s arrival. It was what we were looking for with its booming school district, iconic Todd Field, lakes, rivers and water falls, and a vibrant and ecumenical family of churches,” said Glenda Schnirring, former AAUW President and community leader. “Now in abundance is the piece that can feed and fill the soul, namely the experience of art expression and participation. Art is here, and I couldn’t be more proud. I am elated with the steady opportunity the community has to participate and enjoy the performing arts, visual arts, practicing arts. In time we will think back to when we did not have all this and the appreciation for it all will explode.”
OTHER LOCAL FINDINGS:
ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE SECTOR:
- In Hastings the study found that the combined economic impact of nonprofit arts organizations and their audiences is $2.4 million annually. This includes:
- $1 million spent by nonprofit arts organizations,
- $1.3 million spent by 48,696 attendees,
- Also, the direct spending of artists in their communities in Dakota and Washington counties, on things such as art supplies and studio rental is $43 million, a portion of which takes place in Hastings.
- The economic impact of organizations and audiences in the City of Hastings represents an infusion of $103.94 per resident into the local economy from the arts and culture.
“If art from an area defines a community, Hastings is an inspiration sprouting works of its amazing geography, distinct architecture and a spirited spiral of creativity,” said Pam Thorsen, Member of the Hasting Chamber of Commerce and local historian. “The City Hall, for example, provides function for managing this thriving community within a stunning building that was originally the Dakota County Courthouse. But with more than award-winning preservation and adaptive reuse, its soaring gallery halls and former courtrooms and offices welcome guests to a circular trail of dozens of works of local artists. (We are) a town committed to the preservation of its architecture and its history. That commitment inspires the arts and comes from its citizens’ pride.”
IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:
- 16 nonprofit arts and culture organizations in Hastings served 48,696 attendees at arts and cultural events in 2014. This number includes 11,696 K-12 students served annually.
NONPROFIT ARTS AND CULTURE
ORGANIZATIONS IN HASTINGS
HISTORY & HISTORICAL PRESERVATION
VISUAL ARTS & ARCHITECTURE
MEDIA & COMMUNICATIONS
*OTHER includes science and children’s museums, zoos, and arts and culture programs housed in non-arts nonprofits and local governments.
- The economic impact of just nonprofit arts and culture audiences in this region totaled $1.3 million. This spending at local businesses is above and separate from the cost of the ticket to the event, and includes spending in restaurants, gas stations, and other local businesses by attendees on the way to and on the way home from an event. The average spent by an attendee is $27.58, and is money that would not have been spent in the community unless the event had occurred. Nonlocals spend even more, bringing dollars to the community that would otherwise not be there.
- Finally, the spending of nonprofit arts and culture organizations in Hastings generates an additional $257,750 in state and local government revenues and supports 60 FTE (Full-Time Equivalent) jobs which generates another $1.6 million in resident household income annually.
LOCAL ORGANIZATIONS PARTICIPATING IN THE STUDY INCLUDED:
- Art in Hastings/HastingsParks and Recreation
- Black Dirt Theater
- Denmark Township Historical Society
- Hastings Cable Community Access
- Hastings Chamber of Commerce
- Hastings Community Education
- Hastings Parks & Rec
- Hastings Prescott Area Arts Council/HPAAC
- Hastings Rotary Club
- Hastings Senior Center
- Hastings Show Choir Booster Association, Inc.
- LeDuc Historic EstateHistory
- River Valley Band
- United Way Hastings
LOCAL ARTISTS AND CREATIVE WORKERS:
- Creative Minnesota 2017 found that there are over 11,407 artists and creative workers in Dakota and Washington Counties. Creative workers are defined as people who make their living wholly, or in part, by working for for-profits, non-profits, or self-employed, in 41 creative occupations.These occupations include:
architects, choir directors, curators, librarians, art directors, craft artists, fine artists including painters, sculptors and illustrators, multimedia artists and animators, commercial and industrial designers, fashion, graphic and interior designers, set and exhibition designers, actors, producers and directors, dancers, choreographers, music directors and composers, musicians and singers, editors, writers and authors, sound engineering technicians, photographers, camera operators
- The most common creative worker jobs in the county are in Photography, Music, and Graphic Design.
- The average hourly wage for creative workers in Dakota and Washington Counties is $21.06, which is only slightly below the average worker wage of $21.67.
- The direct spending of artists and creative workers in the community generates $5 million in state and local government revenues.
OTHER STATEWIDE HIGHLIGHTS:
STATEWIDE ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE SECTOR:
- Statewide, the study found that the combined economic impact of nonprofit arts organizations, their audiences and artists and creative workers is over $2 billion annually. This includes $819 million spent by nonprofit arts organizations, $564 million spent by audiences, and the direct spending of artists in their communities, on things such as art supplies and studio rental, of $644 million.
- Just looking at the economic impact of nonprofit arts and culture organizations, Minnesota has double the arts economy of Wisconsin even though we have nearly the same population, ten and a half times the arts economy of Kansas and twelve and a half times the arts economy of South Dakota.
- Statewide, state and local government revenue from the arts sector exceeded $222 million, including income and sales taxes.
STATEWIDE IMPACT AND DEMOGRAPHICS OF ARTISTS AND CREATIVE WORKERS:
- Creative Minnesota 2017 found that there are over 104,000 artists and creative workers in Minnesota whose spending in the state totals $644 million annually.
- 24 percent of self-identified artists in Minnesota are employed full-time as artists, 42 percent are employed part-time, and the rest, 34 percent, are retired, hobbyists or students.
STRONGEST NEEDS FOR ALL MINNESOTA ARTISTS:
- SPACE TO WORK: Artists desire spaces and tools of their own to do their work – but not in solitude.
- CONNECT: Artists have strong interest in opportunities to form connections and serve communities.
- LEARN: Artists embrace and are seeking more learning experiences, experienced artists would like to pass on their skills, younger artists are looking for mentors.
- EARN: Artists remain ambitious about developing paying audiences and generating income from their work, but their identities as artists and the non-monetary value they derive from their practice are strong regardless of earnings.
- AUDIENCE: Artists desire to reach wider audiences and markets.
STATEWIDE IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:
- 1601 nonprofit arts and culture organizations in Minnesota served 22 million attendees at arts and cultural events in 2014.
- These organizations serve 3.8 million K-12 students, hosting 29,318 school group visits each year. There are approximately 900,000 K-12 students in Minnesota, so on average every student is participating four times a year in arts and culture activities provided by these nonprofits.
- The economic impact of just the participating organizations and their audiences totaled $1.4 billion, an increase of $185 million since our previous study in 2015. This is primarily due to an additional 332 participating organizations, but also includes a 1.5 percent increase in impact by the organizations participating in both studies.
STATEWIDE PUBLIC OPINION POLLING ON THE ARTS:
Minnesotans strongly believe the arts and culture are important to their quality of life, and Minnesotans attend and participate in the arts more than other Americans:
- 76% of Minnesotans, compared to 68% of all Americans, attend arts and culture events
- 63% of Minnesotans, compared to 49% of all Americans, are personally involved in creative activity in their everyday life
- 91% of Minnesotans believe that people who create art are contributing something important to their communities
- 90% of Minnesotans believe that arts & cultural activities help make Minnesota an attractive place to live and work
- 82% of Minnesotans believe it’s important to have the opportunity to express themselves creatively or to experience the creativity of others every day.
ABOUT CREATIVE MINNESOTA
Creative Minnesota is a long-term collaborative initiative of statewide arts and culture supporting organizations in partnership with Minnesota Citizens for the Arts (MCA). Creative Minnesota’s first round of studies, released in February 2015, looked at the economic impact of the nonprofit arts and culture organizations in the state’s 11 arts regions and at the state as a whole. The second round in October 2015 looked at the economic impact of nonprofit arts and culture organizations in 17 Minnesota cities and counties. The 2017 study expanded its scope to look at the impact and needs of Minnesota’s artists and creative workers. All Creative Minnesota research is available for free at CREATIVEMN.ORG.
The Creative Minnesota team includes Minnesota Citizens for the Arts, The McKnight Foundation, the Minnesota State Arts Board, the Forum of Regional Arts Councils of Minnesota, Target, Bush Foundation, Mardag Foundation, and Jerome Foundation, with in-kind support from the Minnesota Historical Society and others.
Highlights of Creative Minnesota 2017’s Data Sources:
- “Artists Count” Survey of 2100 Minnesota artists by Creative Minnesota done with 194 organizational partners in 2016.
- “Artists Thrive” Survey of 800 Minnesota artists by the Minnesota State Arts Board in 2015.
- Analysis and Update of economic impact data of 1601 nonprofit arts and culture organizations.
ANALYSIS OF OTHER DATA SETS WITH MANY PARTNERS:
- Center for Urban and Regional Affairs (CURA), University of Minnesota analysis and mapping of “Artists and Arts Workers in the United States” from the Quarterly Census of Employment and Wages
- Minnesota Compass analysis of Integrated Public Use Microdata Series from the U.S. Census Bureau, American Community Survey 2010-2014, on arts participation
- Minnesota Center for Survey Research, University of Minnesota, Public Opinion Polling, 2014 and 2015 State Surveys
- Center for the Study of Art and Community, literature review, synthesis and analysis by Bill Cleveland.
- For a full list, download the report at www.creativeMN.org
The Legacy Amendment
The Legacy Amendment was passed by a statewide vote of the people of Minnesota in 2008 to dedicate a portion of the state’s sales tax to create four new funds for 1. land conservation, 2. water conservation, 3. parks and trails, and 4. arts and culture. The legislature appropriates the dollars from the Legacy Arts and Culture Fund to the Minnesota State Arts Board, Regional Arts Councils, Minnesota Historical Society and other entities to provide access to the arts and culture for all Minnesotans.
Major Sponsoring Organizations:
- Minnesota Citizens for the Arts (MCA) is a statewide arts advocacy organization whose mission is to ensure opportunity for all people to have access to and involvement in the arts. MCA organizes the arts community and lobbies the Minnesota State Legislature and Congress on issues pertaining to the nonprofit arts and conducts original research. MCA works with over 40,000 arts advocates in Minnesota. 651-251-0868, www.artsMN.org @MNCitizen
- The McKnight Foundation: www.mcknight.org
- Target: https://corporate.target.com/corporate-responsibility
- Bush Foundation: www.bushfoundation.org
- Mardag Foundation: http://www.mardag.org/
- Jerome Foundation: http://www.jeromefdn.org/
- The Minnesota State Arts Board: http://www.arts.state.mn.us
- Forum of Regional Arts Councils of Minnesota: http://www.arts.state.mn.us/racs/forum.htm
- Ideas that Kick: www.ideasthatkick.com
- Americans for the Arts: www.AmericansForTheArts.org
- CURA Center for Urban and Regional Affairs, University of Minnesota: http://www.cura.umn.edu/
- Minnesota Compass: http://www.mncompass.org
- HPAAC: https://www.hpaac.org/