Arts Alert: New Creative Minnesota Study of Hutchinson Shows Big Local Impact of the Arts

Contacts: Sheila Smith, 651.251.0868
Executive Director, Minnesota Citizens for the Arts
Tom Wirt, 320.587.4718
Board President, Hutchinson Center for the Arts

New Creative Minnesota Report about the City of Hutchinson Reveals Large Impact of the Arts on Local Economy

SAINT PAUL, MN: Creative Minnesota, Minnesota Citizens for the Arts and Hutchinson Center for the Arts released a new study today indicating that the arts have a large impact on the City of Hutchinson.

“Nonprofit arts and culture organizations contribute to the vibrancy of Minnesota’s economy and quality of life and make our state a magnet for jobs and businesses. Now we can quantify that in Hutchinson,” said Sheila Smith, Executive Director of Minnesota Citizens for the Arts. “In addition to providing life changing experiences, educational opportunities and accessibility to audiences of all ages in their stages and museums, arts and culture organizations are important employers and economic engines.” 

“The arts are a part of life which give us enjoyment, beauty, and make our homes and community, places of peace, beauty and learning. But the arts also bring our community economic value,” said Tom Wirt, Member of Board of Hutchinson Center for the Arts. “As a community where the City and the people support the arts, we want the community that makes the arts happen to also see the “hard value” we receive from giving this support, both in time and effort (volunteering) and financially.”

As the most comprehensive report ever done of the state’s creative sector, Creative Minnesota 2017 fills in the gaps of available information about Minnesota’s cultural field and seeks to improve our understanding of its importance to our quality of life and economy. Creative Minnesota 2017 quantifies the impact and needs of Minnesota’s artists and creative workers and nonprofit arts and culture organizations. The report includes both new, original research and analysis of data created by others.

All Creative Minnesota research is available for free at CreativeMN.org.

 

HUTCHINSON HIGHLIGHTS:

NONPROFIT ARTS AND CULTURE ORGANIZATIONS

  • Hutchinson’s nonprofit arts and cultural organizations draw almost 62,000 attendees annually – impressive for a city of Hutchinson’s size. This attendance includes 0ver 12,000 K-12 students through the arts annually.
  • The economic impact of attendee spending is $1.2 million, while Hutchinson’s arts and cultural organizations contribute another $1 million in economic impact for a combined $2.2 million in impact each year.

ARTISTS AND CREATIVE WORKERS

  • McLeod County has a higher density of artists and creative workers in its workforce than would be expected. Of the 15 counties in this study, McLeod is ranked 8th in population size, but ranks 2nd in creative worker density at 39 creative jobs per 1,000 overall jobs.
  • Further, spending by artists and creative workers in McLeod County surpasses $1.6 million in annual economic impact.

*Note that the study areas in this report for nonprofit arts organizations and audiences (Hutchinson) and for artists and creative workers (McLeod County) are different.

“The arts have deep roots in our communities, linking generations, cultures and economies, said Diana Anderson, President and CEO of the Southwest Initiative Foundation. “The arts add vibrancy and substance to our daily lives, serving as a vehicle to drive individual expression, community exploration and a spirit of entrepreneurship. I’ve seen arts organizations and artists step up as leaders who strive for inclusion and innovation in my hometown of Hutchinson, and throughout our southwest Minnesota region.”

“The arts are alive and well in Hutchinson, said Kay Johnson, Staff Writer at the Hutchinson Leader. “Whether you’re interested in creating art, appearing in a stage production, or singing in a community chorus, you can do it in town. Prefer to be an art booster? You can attend an exhibit, watch a play or support a concert without leaving the city limits. Not many towns of 14,000 offer the art options available in Hutchinson. We have a thriving art center, a growing public art collection and people willing to step up to create new arts-related opportunities. This study gives us another view of the impact of the Arts…the economic return to the community.”

OTHER LOCAL FINDINGS: 

ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE SECTOR:

  • In Hutchinson the study found that the combined economic impact of nonprofit arts organizations and their audiences is $2.2 million annually. This includes:
    • $1 million spent by nonprofit arts organizations,
    • $1.2 million spent by 61,896 attendees,
  • The economic impact of organizations and audiences represents an infusion of $155.80 per City of Hutchinson resident into the local economy from the arts and culture.
  • Also, the direct spending of artists in their communities in McLeod County, on things such as art supplies and studio rental is $1.6 million.

IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:

  • 15 nonprofit arts and culture organizations in Hutchinson served 61,896 attendees at arts and cultural events in 2014. This number includes 12,660 K-12 students served annually.

NONPROFIT ARTS AND CULTURE

ORGANIZATIONS IN MN

BY DISCIPLINE

 

PERFORMING ARTS

6

ARTS MULTIPURPOSE

4

HISTORY & HISTORICAL PRESERVATION

1

VISUAL ARTS & ARCHITECTURE

3

MEDIA & COMMUNICATIONS

1

TOTAL

15

 

  • The economic impact of just nonprofit arts and culture audiences in this region totaled $1.2 Million. This spending at local businesses is above and separate from the cost of the ticket to the event, and includes spending in restaurants, gas stations, and other local businesses by attendees on the way to and on the way home from an event. The average spent by an attendee is $19.77, and is money that would not have been spent in the community unless the event had occurred. Nonlocals spend even more, bringing dollars to the community that would otherwise not be there.
  • Finally, the economic impact of nonprofit arts and culture organizations in Hutchinson includes $215,450 in state and local government revenues and supports 58 FTE jobs which generate $1.3 million in resident household income annually.

LOCAL ORGANIZATIONS PARTICIPATING IN THE STUDY INCLUDED:

  • Crow River Drumline Association
  • Crow River Singers
  • Historic Hutchinson
  • Hutchinson Center for the Arts
  • Hutchinson Community Video Network
  • Hutchinson Concert Association
  • Hutchinson Photography Club
  • Hutchinson Public Arts Commission
  • Hutchinson Theatre Company
  • McLeod County Historical Society
  • McLeod County Agricultural Assn
  • Minnesota Pottery Festival
  • NoLines Improv Troupe
  • RiverSong Music Festival
  • Wheel and Cog

LOCAL ARTISTS AND CREATIVE WORKERS:

  • Creative Minnesota 2017 found that there are over 405 artists and creative workers in McLeod County. Creative workers are defined as people who make their living wholly, or in part, by working for for-profits, non-profits, or self-employed, in 41 creative occupations.
  • These occupations include:

architects, choir directors, curators, librarians, art directors, craft artists, fine artists including painters, sculptors and illustrators, multimedia artists and animators, commercial and industrial designers, fashion, graphic and interior designers, set and exhibition designers, actors, producers and directors, dancers, choreographers, music directors and composers, musicians and singers, editors, writers and authors, sound engineering technicians, photographers, camera operators

  • The most common creative worker jobs in the county are in Photography, Music, and Writing.
  • Unfortunately, the average hourly wage for creative workers in McLeod County is $17.66, which is below the average worker wage of $19.65.
  • The direct spending of artists and creative workers in the county generates $201,757 in state and local government revenues.

 

OTHER STATEWIDE HIGHLIGHTS:

STATEWIDE ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE SECTOR:

  • Statewide, the study found that the combined economic impact of nonprofit arts organizations, their audiences and artists and creative workers is over $2 billion annually. This includes $819 million spent by nonprofit arts organizations, $564 million spent by audiences, and the direct spending of artists in their communities, on things such as art supplies and studio rental, of $644 million.
  • Just looking at the economic impact of nonprofit arts and culture organizations, Minnesota has double the arts economy of Wisconsin even though we have nearly the same population, ten and a half times the arts economy of Kansas and twelve and a half times the arts economy of South Dakota.
  • Statewide, state and local government revenue from the arts sector exceeded $222 million, including income and sales taxes.

STATEWIDE IMPACT AND DEMOGRAPHICS OF ARTISTS AND CREATIVE WORKERS:

  • Creative Minnesota 2017 found that there are over 104,000 artists and creative workers in Minnesota whose spending in the state totals $644 million annually.
  • 24 percent of self-identified artists in Minnesota are employed full-time as artists, 42 percent are employed part-time, and the rest, 34 percent, are retired, hobbyists or students.

STRONGEST NEEDS FOR ALL MINNESOTA ARTISTS:

  • SPACE TO WORK: Artists desire spaces and tools of their own to do their work – but not in solitude.
  • CONNECT: Artists have strong interest in opportunities to form connections and serve communities.
  • LEARN: Artists embrace and are seeking more learning experiences, experienced artists would like to pass on their skills, younger artists are looking for mentors.
  • EARN: Artists remain ambitious about developing paying audiences and generating income from their work, but their identities as artists and the non-monetary value they derive from their practice are strong regardless of earnings.
  • AUDIENCE: Artists desire to reach wider audiences and markets.

STATEWIDE IMPACT AND NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS:

  • 1601 nonprofit arts and culture organizations in Minnesota served 22 million attendees at arts and cultural events in 2014.
  • These organizations serve 3.8 million K-12 students, hosting 29,318 school group visits each year. There are approximately 900,000 K-12 students in Minnesota, so on average every student is participating four times a year in arts and culture activities provided by these nonprofits.
  • The economic impact of just the participating organizations and their audiences totaled $1.4 billion, an increase of $185 million since our previous study in 2015. This is primarily due to an additional 332 participating organizations, but also includes a 1.5 percent increase in impact by the organizations participating in both studies.

STATEWIDE PUBLIC OPINION POLLING ON THE ARTS:

Minnesotans strongly believe the arts and culture are important to their quality of life, and Minnesotans attend and participate in the arts more than other Americans:

  • 76% of Minnesotans, compared to 68% of all Americans, attend arts and culture events
  • 63% of Minnesotans, compared to 49% of all Americans, are personally involved in creative activity in their everyday life
  • 91% of Minnesotans believe that people who create art are contributing something important to their communities
  • 90% of Minnesotans believe that arts & cultural activities help make Minnesota an attractive place to live and work
  • 82% of Minnesotans believe it’s important to have the opportunity to express themselves creatively or to experience the creativity of others every day.

ABOUT CREATIVE MINNESOTA

Creative Minnesota is a long-term collaborative initiative of statewide arts and culture supporting organizations in partnership with Minnesota Citizens for the Arts (MCA). Creative Minnesota’s first round of studies, released in February 2015, looked at the economic impact of the nonprofit arts and culture organizations in the state’s 11 arts regions and at the state as a whole. The second round in October 2015 looked at the economic impact of nonprofit arts and culture organizations in 17 Minnesota cities and counties. The 2017 study expanded its scope to look at the impact and needs of Minnesota’s artists and creative workers. All Creative Minnesota research is available for free at CREATIVEMN.ORG.

The Creative Minnesota team includes Minnesota Citizens for the Arts, The McKnight Foundation, the Minnesota State Arts Board, the Forum of Regional Arts Councils of Minnesota, Target, Bush Foundation, Mardag Foundation, and Jerome Foundation, with in-kind support from the Minnesota Historical Society and others.

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Highlights of Creative Minnesota 2017’s Data Sources:

ORIGINAL RESEARCH:

  • “Artists Count” Survey of 2100 Minnesota artists by Creative Minnesota done with 194 organizational partners in 2016.
  • “Artists Thrive” Survey of 800 Minnesota artists by the Minnesota State Arts Board in 2015.
  • Analysis and Update of economic impact data of 1601 nonprofit arts and culture organizations

ANALYSIS OF OTHER DATA SETS WITH MANY PARTNERS:

  • Center for Urban and Regional Affairs (CURA), University of Minnesota analysis and mapping of “Artists and Arts Workers in the United States” from the Quarterly Census of Employment and Wages
  • Minnesota Compass analysis of Integrated Public Use Microdata Series from the U.S. Census Bureau, American Community Survey 2010-2014, on arts participation
  • Minnesota Center for Survey Research, University of Minnesota, Public Opinion Polling, 2014 and 2015 State Surveys
  • Center for the Study of Art and Community, literature review, synthesis and analysis by Bill Cleveland.
  • For a full list, download the report at www.creativeMN.org

The Legacy Amendment

The Legacy Amendment was passed by a statewide vote of the people of Minnesota in 2008 to dedicate a portion of the state’s sales tax to create four new funds for 1. land conservation, 2. water conservation, 3. parks and trails, and 4. arts and culture. The legislature appropriates the dollars from the Legacy Arts and Culture Fund to the Minnesota State Arts Board, Regional Arts Councils, Minnesota Historical Society and other entities to provide access to the arts and culture for all Minnesotans.

The Creative Minnesota 2017 statewide and regional reports, as well as additional research about Minnesota’s arts and cultural community can be downloaded for free at: creativemn.org. Creative Minnesota was developed by a collaborative of arts and culture funders in partnership with Minnesota Citizens for the Arts (MCA). The Creative Minnesota team includes: